Nina & Rezi, AlterSocks Founders

AlterSocks was founded on March 29, 2016. The idea behind AlterSocks is to bring more fun into  people’s lives by offering them high-quality, colourful& funny socks instead of everyday boring pairs. In the pursuit of putting a smile on people’s faces, we passionately design each pair with the touch of exquisite creativity & lively humour.

Nina & Rezi, AlterSocks founders

About AlterSocks

In a short period of time, AlterSocks has gained high brand awareness and popularity on a Georgian market. Due to the high demand, company continuously opened new branches in Tbilisi, Batumi, Kutaisi, and also placed socks vending machine in Tbilisi International Airport. Now we are operating seven shops and exporting our products to more than ten countries. You can check our addresses here

Our mission is to create colorful & high quality novelty socks that bring fun and joy into our customer’s everyday life.

Why AlterSocks?

Our socks are made in Georgia with high quality material: Cotton: 83%, Polyamide: 14%, Elastane: 3%

The unique design of our products is made exclusively for AlterSocks by creative design team in Georgia.

Rezi Beselashvili
Rezi BeselashviliCo-Founder
Rezi Beselashvili is a young marketing and communication specialist from Georgia. He has a Master’s Degree in Public Relations from GIPA – Caucasus School of Journalism & Media Management (CSJMM) and bechelor’s degree in macroeconomics. Rezi has worked in a filed of Marketing, graphic design and social media in commercial and governmental organizations.
Nina Menteshashvili
Nina MenteshashviliCo-Founder
Nina Menteshashvili, a Founding Director at AlterSocks, is a young professional in the field of Marketing and Management. Nina has MBA degree in European Business, major in Marketing from the University of Fribourg, Switzerland and a bachelor’s degree in Business Administration from Caucasus University of Tbilisi, Georgia. Nina has a vast experience as a marketing and brand manager in different industries. e.g. banking and finance, automobile, wine, real estate etc.